Vicco Vajradanti: Babool, Bakul, Jamun, Clove, Manjishtha, Bor, Walnut, Akkal-kadha, Liquorice, Cinnamon, Catechu, Patang, Harda, Vajradanti, Anantmul, Amla. Vicco Labs, not accepting the department's claims, filed a lawsuit in Civil Court to oppose the allegation. On the 6th of May, 1982, the court ruled in Vicco's favour, declaring that these goods were "ancient herbal formulations and not cosmetics."

Vicco Vajradanti and Vicco Turmeric Skin Cream were not qualified to be categorized as herbal remedies, as stated by the business, and were rather identified as cosmetics by the Central Excise Department in 1978. Folks used to buy videotapes to see movies during those days, and Vicco transmitted its jingles in local dialects on those tapes as well. Indians residing in other countries bought the tapes, hence more people became aware of the brand.

Vicco has mastered the science of ayurveda and has been producing Vicco Vajradanti toothpaste for centuries. The Vajradanti Paste is a perfect blend of 18 Ayurvedic herbs and barks, tested over generations. These are: Read also: BE Saal Baad | “Liril transformed my life completely,” says former Liril girl, Karen Lunel Hishey Vajradanti is scientifically known as Barleria Prionitis Linn. This healing herb has been mentioned in ancient texts and has been a favourite of ayurvedic practitioners. The word literally translates as “diamond teeth”, which is the result obtained after prolonged use of Vajradanti.

Vicco Vajradanti Tooth Powder is an ayurvedic medicine that is used to prevent bleeding of gums and tooth decay. It also helps in the strengthening of teeth and gums. Every medicinal ingredient used in this powder plays a crucial role in the good health of your teeth and gums. Natural Products: This ayurvedic toothpaste draws from centuries-old wisdom and traditional practices that prioritise natural ingredients and holistic health. Made with a blend of 18 Ayurvedic herbs, this toothpaste provides natural oral care without any artificial ingredients or chemicals. Bad breath can be caused by the accumulation of bacteria in the mouth. A lot of people have bad brushing techniques that leave food particles overnight. Vicco Vajradanti toothpaste contains ingredients such as Ajwain and other flavorings agents that help to mask bad odours and leave the mouth feeling fresh and clean

With demand soaring, Vicco set up a manufacturing facility on a 10-acre campus in Nagpur in 1986. Twenty-year-old Pendharkar, a pharmacy graduate like his father, was put in charge. But the factory ran into problems from the very beginning. There was a dispute on wages, with workers going on strike for three months; some of the managerial staff was roughed up. This experience, says Pendharkar, prompted him to study law and management. He would work at the factory during the day and attend classes at Nagpur university by night. This went on for five years. “Eventually, we conducted legal inquiries and dismissed (those found guilty).” Healthy Teeth and Gentle Whitening: The powerful combination of medicinal herbs in this toothpaste helps promote healthy white teeth. This toothpaste also helps prevent the formation of plaque, reducing the risk of cavities and tooth decay.