Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now.

I qualified in Graphic Design (but never achieved a degree, even) and have read this book solely as a person who holds an interest in the field. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. This item may ship from the US or other locations in India depending on your location and availability. In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand. uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd.One final suggestion, it's a guidance book so you might not read all the chapters, only the ones the are related to your part/role in the team/department.

The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally. Don't go into this expecting it to be the branding design bible, but consider it a solid introduction. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team.For example, case studies are featured on black pages to help differentiate them from the wider text. The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'.