Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023. The sports drink is made up mostly of water, along with 10 per cent coconut water and added vitamins, electrolytes and minerals. It has zero added sugar and contains around 20 calories per bottle. Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume.

Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023.

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We’re sending loads to retailers. However I fear that not all of the bottles will end up on the shelves due to foul play and opportunists,” he tweeted in regard to the new KSI flavor.

In our day there was Powerade, these days the kids have Prime. They get excited by the marketing, the promises, the promotion and the idea of having it, the same as we all have done at some time. PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023. Government of Canada, Canadian Food Inspection Agency (July 6, 2022). "Bilingual food labelling". inspection.canada.ca . Retrieved July 13, 2023. The fact that this actually sold for over a grand blows my mind,” he wrote. Prime reselling is a huge issue in the UK right now.Drankje van influencers mag niet meer verkocht worden in Nederland". NOS Jeugdjournaal. August 8, 2023 . Retrieved August 8, 2023. Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. [51] United States Sainsbury’s is the latest big retailer to add the KSI and Logan Paul drinks to its shelves, following the likes of Asda, Aldi and Costco. Wilson, Bee (May 31, 2023). " 'Logan Paul reveals new Ice Pop Prime Energy flavor' ". Dexerto. Archived from the original on May 30, 2023 . Retrieved May 30, 2023.

Fans react as KSI promises to release special PRIME bottle if Arsenal win title". talkSPORT. May 9, 2023 . Retrieved May 21, 2023. Costco Online UK Limited, UK Home Office, Hartspring Lane, Watford, Hertfordshire, WD25 8JS. Registered in England and Wales No. 8055444 Sale of popular Prime energy drink 'not legal' in Denmark". The Local. May 2, 2023 . Retrieved May 2, 2023. In March 2023, several schools in Queensland, Victoria [39] and Western Australia banned the drink. [40] In April, several New South Wales schools followed. [41]Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. [10] The energy drink, which was launched in 2023, [11] contains 200mg of caffeine. Prime Energy shares several flavors with its sports drink counterpart. Prime Energy flavors include Blue Raspberry, Ice Pop, [12] Lemon Lime, Orange Mango, Strawberry Watermelon, Original and Tropical Punch. Sommerlad, Joe (January 1, 2023). "Who actually owns Prime energy drinks?". The Independent. Archived from the original on January 5, 2023 . Retrieved January 11, 2023.