This question was the basis of a large survey of senior managers in medium to large Australian companies.

Exploring Strategy (Text and Cases) - Pearson Exploring Strategy (Text and Cases) - Pearson

Texts and Cases also provides a wealth of extra case studies written byexperts in the subjectto aid and enrich your understanding. As such, the book is engaging, accessible and certainly one of the most "classroom ready" texts on strategy. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change.

Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. With over one million copies sold worldwide, Exploring Strategyhas long been the essential introduction to strategy for the managers of today and tomorrow.

Exploring Strategy: Text and Cases - Johnson, Gerry Exploring Strategy: Text and Cases - Johnson, Gerry

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford. Revel ® combines content, media, and assessment to create an engaging, immersive experience that lets them learn on the go — anytime, anywhere, on any device.

Dr John Steen is senior lecturer (strategy), Dr Tim Kastelle a lecturer in innovation management and Sam MacAulay a PhD student whose work is focused on the strategic management of innovation. Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. A welcome addition to this edition is the feature “Thinking Differently” which is about cutting-edge theory related to each chapter of the book.